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07september20092Delhi: In a speech on Saturday at the International Conference on Intercultural Communication organized by the Institute of Management Studies, Noida, The Tibetan spiritual leader His Holiness the Dalai Lama named the media as a modern guru (teacher) of society which is marking a path towardsintercultural communication in a professional and unbiased manner.Showing his faith in journalism, His Holiness said that the media is driven by the five senses of human beings..

Calling them a guiding force in modern society, the Dalai Lama advised those working in the media to be truthful, sincere, unbiased, and objective in fulfilling their social obligation. He said, “I think that politicians, businessmen, teachers, students, doctors, and laymen depend upon positive motivation, and this motivation comes from the media to a large extent. But if the motivation is negative, then it will become dirty to the society. The media can check this by maintaining restraint. Good news should be promoted and bad news to be shown, but at a low level”.

Giving his views on community and culture, His Holiness the Dalai Lama

Stated that, “Cultural heritage is a community which is having their own heritage. They are not coming out of any order, but it is developed by their own means. Cultural heritage is influenced by the religious faith [of a community], and this can lead to clashes between different cultures. We have to think in wider prospects in the sense of humanity, peace, affection, and calmness, because in different communities more clashing and violence can bring tension”. His Holiness diagnosed caste-based problems as man-made problems which are secondary in nature.

His Holiness the Dalai Lama, who recently returned from Taiwan after a five-day religious mission that comforted the victims of Typhoon Morakot, gave a lecture on intercultural communication at the Institute of Management Studies in Delhi, the Indian capital.